D3 - Dynamics shaping the future self-care market

Auditorium 2

Organised by the FIP Community Pharmacy Section in collaboration with FIP’s Industrial Pharmacy Section

Chairs

Judy Stenmark, Global Self-Care Federation, Switzerland and Lars-Åke Söderlund, Apoteket AB, Sweden

Introduction

Self-care can empower consumers by giving them the knowledge and tools to improve the quality of their daily life.

Consumers can often treat minor symptoms such as a mild headache or a cold themselves, using products purchased over-the-counter at the local pharmacy or grocery store.

In 1998, a special working group of the World Health Organization (WHO) offered an inclusive definition of self-care:

“Self-care in health refers to the activities individuals, families and communities undertake with the intention of enhancing health, preventing disease, limiting illness, and restoring health. These activities are derived from knowledge and skills from the pool of both professional and lay experience. They are undertaken by lay people on their own behalf, either separately or in participative collaboration with professionals.”

In today’s rapidly changing healthcare environment self-care should be recognized as an integral element of a coordinated and comprehensive national health policy.

Self-care is a lifelong habit and culture including

  • Actions by individuals to stay healthy and take care of minor and long term conditions
  • Making healthy lifestyle choices
  • Making responsible use of all medicines (prescription and nonprescription).
  • Self recognition of symptoms, which involves assessing and addressing symptoms, if necessary in partnership with a healthcare professional (not necessarily a doctor).

A country which fully encourages self-care can expect to have a healthier population and redeploy scarce resources in priority areas. Self-care can play a crucial role in the prevention of the coming global epidemic of non-communicable chronic diseases such as cardiovascular diseases, cancer and diabetes.

The benefits of self-care to society are empowered patients with higher self-esteem, improved wellness, longer life expectancy and reduced use of healthcare services.

Programme

09:00 – 09:10 Introduction by the chairs

09:10 – 09:45
1.
How can self-care contribute to universal health coverage? – Healthcare’s and patient’s perspectives
Austen El-Osta, Imperial College London, UK

09:45 – 10:20
2. Innovation in self care models, shaping the future together
Andy Tisman, Consumer Health IQVIA, UK

10:20 – 10:40 Coffee/tea break

10:40 – 11:15
3. Impact of digital technology on self-care /Artificial intelligence in self care
Leif Moll, Merck Healthcare KGaA, Germany

11:15 – 11:50
4. How can GSCF support pharmacists and patients in self-care delivery?
Alan Main, Global Self-Care Federation (GSCF), Switzerland

11:50 – 12:00 Q & A and conclusion by the chairs

Learning Objectives

At the end of this session, participants will be able to:

  1. Understand the future dynamics of the self care market
  2. Describe the value self care
  3. Understand the economics of self care
  4. Outline the new customer expectations

Type of session: Knowledge-based